PLACE MARKETING FORUM 2023The Great Event of Place Marketing

The main theme of this 2023 edition will be the notions of impact (whether environmental, economic or societal) and the evaluation of attractiveness initiatives. Several representatives of French and international territories will be invited to share their best practices. These themes will be discussed at conferences and round tables, focusing on inclusive economic development strategies, attracting sustainable investments, tourism and MICE (business tourism). Three think tanks organized in collaboration with the founding territories and partners of the Chair will complete the program, with a particular focus on health and well-being, modes of governance and partnerships of attractiveness approaches, and metropolitan territories. Various experts from the professional and research worlds will share their expertise on these major issues, and the public will be invited to participate in the various debates.

This event is supported collectively by the Occitanie Region, the Occitanie Regional Tourism and Leisure Committee and Toulouse Metropole.